The 6 Best AI Writing Generators in 2024

AI-powered writing tools have become a standard feature across various software platforms, making it essential to select the right one to enhance content creation. The best AI writing tools help streamline the process, enabling users to generate more polished and on-brand copy quickly. Here are the top six AI writing generators for 2024:

The best AI writing software

Jasper for businesses
Anyword for advertising and social media
Writer for AI compliance
Writesonic for content marketing
Rytr for an affordable AI writer
Sudowrite for fiction

How Do AI Writing Tools Work?

Most AI writing tools rely on large language models (LLMs) like OpenAI and Claude, which process and generate text based on vast datasets, including books, articles, and internet content. These tools predict what words will follow from a given prompt, helping to create human-like text.

What Makes the Best AI Text Generator?

When evaluating AI writing tools, the best ones are those that provide a seamless and collaborative writing process. Key factors to look for include:

Control Over Text Output: The ability to adjust tone, style, and content for specific needs.
Ease of Use: A user-friendly interface that makes it easy to collaborate with the AI and create the desired output.
Affordability: Tools that provide great value without a high price tag.
Quality Content: Tools that avoid generating low-quality content or spam.

The Best AI Writing Generators at a Glance

Tool	Best For	Standout Feature	Pricing
Jasper	Businesses	Mature and feature-filled AI content generation	Creator plan from $49/month
Anyword	Advertising & Social Media	Strong focus on high performing social media posts and ads	Starter plan from $49/month
Writer	AI Compliance	Transparency regarding AI model; effective as an editor for adhering to style guides	Team plan from $18/user/month
Writesonic	Content Marketing	Integrated SEO tools	Individual plan from $20/month
Rytr	An Affordable Option	Free and affordable plans	Free plan available (10,000 characters/month); Unlimited plan from $9/month
Sudowrite	Fiction Writing	Tailored AI assistance for writing fiction, easy-to-use interface	Hobby & Student plan from $19/month

These AI writing tools are designed for different needs, from businesses and content marketers to fiction writers, with pricing and features to match various user preferences.

Best AI writing generator for businesses

Jasper (Web)

Jasper Pros:

Mature and Feature-Filled: Jasper is one of the most established and comprehensive AI content generators available. It has been around for a while and has continuously improved, making it a mature option for businesses.
Integration Capabilities: The tool integrates smoothly with Grammarly, Surfer, and its own AI art generator, which enhances its usability and extends its functionality across different tasks.
Brand Voice Customization: Jasper allows you to create a brand voice by uploading sample text, which helps maintain consistent tone and style in the generated content. It adapts the output to align closely with your business’s messaging.
Knowledge Base Feature: With the Knowledge Base, you can add essential details about your business and products. This makes it easy for Jasper to generate content that stays consistent with your brand identity.

Jasper Cons:

Expensive: Jasper’s pricing starts at $49/month for individual creators and $69/month for additional features like the Knowledge Base and AI art generation. Compared to other AI writing tools, Jasper can be relatively expensive, given that many other options offer similar language models at lower prices.
Output Quality Similarity: While Jasper combines multiple language models to enhance output quality, there is not necessarily a noticeable difference compared to other apps built on GPT. This means the key advantage lies more in its customization and control features than in inherently superior content quality.
Limited User Accessibility for Advanced Features: Some of Jasper’s most beneficial features, such as the Knowledge Base and custom integrations, are tailored towards businesses with larger budgets, making it less accessible for independent users or smaller teams.

In summary, Jasper remains a top choice for businesses that value consistency, integration, and branding. While it might be more expensive than other options, its powerful features for marketing and content generation can justify the investment for organizations focused on maintaining high-quality, branded content across multiple channels.

Best AI writing assistant for advertising and social media

Anyword

Anyword Pros:

Perfect for Ads and Social Media: Anyword excels at generating content for advertisements, social media posts, and marketing emails. Its main tool, the Data-Driven Editor, helps you tailor content to specific platforms and audiences, making it ideal for performance marketers.
Engagement Scores: Anyword’s engagement scores are surprisingly accurate, analyzing generated content and comparing it to a large database to predict its effectiveness. This feature helps you refine your content for better performance, especially regarding click-through rates, conversions, and engagement.
Integration with Marketing Platforms: Anyword integrates seamlessly with major ad platforms like Google Ads, Meta Ads, HubSpot, Salesforce Marketing Cloud, and social media channels like LinkedIn. This allows you to create content with data-driven insights directly within your ad management tools.
Brand Voice and Vocabulary: Anyword lets you upload and use your own brand voice and vocabulary to ensure the generated content is aligned with your company’s tone and messaging. You can specify talking points, target audiences, and key features to highlight.

Anyword Cons:

Pricing: Starting at $49/month for 1 user and 1 brand voice, Anyword is relatively expensive, especially considering that it focuses primarily on a narrower set of features—advertising and social media content. Its higher price tag might not be justified for users seeking a more general-purpose AI writer.
Limited Features for Broader Use: While Anyword is powerful for specific tasks like marketing and advertising, it lacks the broader utility of more general AI writing tools like Jasper, making it less versatile for users who need content across various formats, not just ads and social media.

In summary, Anyword is the best choice for marketers focused on creating high-performing ads and social media content. Its advanced features like engagement scoring and deep integrations with ad platforms make it incredibly valuable for performance-driven campaigns, but its higher cost and narrower focus might not make it the best option for users needing broader writing capabilities.

Best AI text generator for AI compliance

Writer (Web)

Anyword Pros:

Easy Content Generation for Ads and Social Media: Anyword simplifies the process of creating effective content for ads, social media captions, and marketing emails. It’s tailored for performance marketers who prioritize conversions and engagement.
Engagement Metrics: Anyword’s engagement scores and metrics are surprisingly accurate, helping you evaluate and refine content based on how it compares to the platform’s database. This can improve content effectiveness for ads and social media.
Integrations with Major Platforms: Anyword integrates with Google Ads, Meta Ads, HubSpot, Salesforce Marketing Cloud, and social media platforms like LinkedIn. This allows you to create content based on historical data or posts, streamlining the content creation process.
Brand Voice Customization: You can upload your brand’s voice and vocabulary, ensuring that the AI-generated content aligns with your company’s tone and messaging. This helps maintain consistency across different platforms and campaigns.

Anyword Cons:

Expensive for Limited Features: Starting at $49/month, Anyword is on the pricier side, especially given that it focuses mainly on advertising and social media content. For users needing a broader range of writing tools, the value may not be as compelling.
Narrow Focus: While Anyword excels at ad and social media content, it lacks the versatility of other AI writing tools like Jasper. It’s a great tool for performance marketing, but less useful if you need a tool for a wide range of content types.

In summary, Anyword is ideal for marketers focused on high-performing ads and social media content. Its engagement scores, platform integrations, and brand voice customization make it a powerful tool for performance-driven campaigns, but its higher cost and narrower focus might not be the best fit for users looking for more general-purpose AI writing assistance.

Best AI text generator for AI compliance

Writer (Web)

Writer Pros:

Free from Controversy: Writer stands out by avoiding the controversy surrounding the data used in training large language models (LLMs). This makes it a more appealing choice for businesses that want to ensure legal and ethical compliance in their AI-generated content.
Excellent for Corporate Compliance: Writer excels as an editor, ensuring that content adheres to company style guides, legal standards, and avoids unsupported claims. It’s ideal for businesses in highly regulated industries like finance or healthcare, with its specific versions of the Palmyra LLM tailored for these sectors.
Customizable for Enterprise Needs: While the free plan is limited, Writer offers customizable options for large enterprises, including the ability to configure detailed compliance preferences, add custom training data, and ensure the tool is perfectly aligned with company policies.
Works Like a Grammarly for Companies: Writer serves as a corporate-grade editing tool, maintaining brand consistency and preventing errors that could arise from unverified information, making it suitable for teams who need to stay on-brand and legally compliant.
Integrations with Zapier: Writer can be automated using Zapier, allowing you to integrate it seamlessly with other apps you use, enhancing workflow and efficiency.

Writer Cons:

Requires Setup for Full Use: Writer is not as easy to use out of the box as other AI writing tools. To get the most out of it, businesses need to invest time in setting it up for their specific needs, which can be a barrier for smaller teams or those without technical expertise.
Weaker Output Compared to Other Tools: While Writer excels in corporate compliance, its text generation sometimes feels less powerful than other options like Jasper or Anyword, which may produce more engaging content with fewer restrictions.
Limited Features on Lower Plans: The publicly available Team plan is more of a demo and lacks some of the advanced features businesses may need, like more control over brand voice or access to a knowledge base.

In summary, Writer is best suited for large enterprises or businesses that need a highly compliant, customizable AI writing assistant. Its focus on legal and policy adherence makes it a strong choice for industries where compliance is critical, though it may not be the best fit for smaller teams or those looking for an easy-to-use, high-output content generation tool.

Best AI text generator for content marketing

Writesonic (Web)

Writesonic Pros:

Built-in SEO Tools: Writesonic stands out for its strong emphasis on SEO, making it easier to create search-optimized content. The AI Article Writer tool incorporates keyword analysis, competitor research, and reference finding, helping you tailor content for search engines without needing additional SEO tools.
High Control Over AI Quality: Writesonic provides a good level of control over the quality of its AI-generated content, allowing users to select from different AI models (GPT-3.5, GPT-4, and the latest version) and varying levels of research, which gives flexibility depending on the user’s needs.
Competent for Content Creation: It offers a Google Docs-style editor and the ability to create brand voices, making it suitable for businesses looking for consistency across their content. It can also integrate with Zapier, allowing for seamless content generation across other apps in your workflow.
Versatile AI Models: The ability to choose different versions of the AI Article Writer—using GPT-3.5, GPT-4, or the latest models—gives users the flexibility to balance cost and performance based on the type of content they need.

Writesonic Cons:

Cheaper Plan Is Not Very Good: The lower-tier plans, especially the $20/month plan, use the outdated AI Article Writer 4.0, which delivers much lower-quality results compared to the newer versions. This makes the cheaper plans less effective, especially when high-quality content is required.
Complicated Pricing Structure: Writesonic’s pricing model can be confusing, with multiple versions of the AI Article Writer and varying quality options. This complexity can make it difficult for users to know exactly what they’re paying for and how many credits they need for different AI models.
AI Article Writer 4.0 Is Largely Ineffective: The older AI Article Writer 4.0 (using GPT-3.5) feels outdated and lacks the performance of newer versions, making it less suitable for businesses seeking high-quality content generation.

In summary, Writesonic is an excellent tool for those looking to generate SEO-optimized content and for businesses that need high control over their AI-generated output. However, its pricing structure and the limitations of lower-tier plans may be a hurdle for users who need consistent high-quality results. It’s particularly effective for content creators focused on digital marketing and SEO but may not be the best fit for those seeking simplicity and ease of use.

Best free AI writing generator (with affordable upgrades)

Rytr (Web)

Rytr Pros:

Solid Free Plan: Rytr offers a strong free plan that gives users access to 10,000 characters per month, making it an excellent option for individuals or small businesses that want to explore AI text generation without any financial commitment.
Affordable Unlimited Plan: Rytr’s Unlimited plan is priced at just $9/month, offering good value for users looking for a budget-friendly AI writing tool with more features like a custom tone.
Hobbyist and Budget-Friendly: Unlike more expensive alternatives like Jasper or Anyword, Rytr caters to hobbyists and individuals who want an easy, inexpensive way to generate content. It’s a great choice for those just starting out with AI content generation or for anyone on a tight budget.

Rytr Cons:

Basic Features: Rytr is more limited compared to higher-end AI writing tools. It relies on older or cheaper language models, such as GPT-3, which means the generated content may not be as high-quality or sophisticated as what’s produced by more advanced models.
Less Control Over Brand Voice: Rytr offers fewer customization options for brand voice, which can make it harder to create on-brand content consistently. Users who require detailed control over tone and style may find this restrictive.
Limited Advanced Features: The app lacks some of the advanced features found in more premium options, such as in-depth brand voice customization or specialized tools for different content types (e.g., long-form writing, SEO optimization). Users who need these capabilities may find Rytr lacking.

Summary: Rytr is a great option for those looking for an affordable AI writing tool with a solid free plan and a budget-friendly subscription. While it may not offer the same level of sophistication or customization as pricier alternatives, it still provides good value for individuals, hobbyists, and small businesses who need basic AI writing capabilities without breaking the bank. If you’re seeking more advanced features or higher-quality content, however, you might need to consider other tools.

Best AI writing tool for writing fiction

Sudowrite (Web)

Sudowrite Pros:

Fiction-Focused Tool: Sudowrite is specifically designed for fiction writers, making it the only AI writing tool on this list tailored to creative storytelling. It can help authors with everything from outlining to character creation and scene development.
Fun and Creative: For anyone who loves experimenting with writing or needs a spark of inspiration, Sudowrite is incredibly fun to use. Its creative features, such as generating sensory details and brainstorming dialogue, make it an enjoyable writing companion.
Assistive Writing Tools: Instead of just generating full texts, Sudowrite offers tools like “Describe” (for adding sensory depth to your writing) and “Brainstorm” (for generating names, plot points, and other elements of your story). These features are helpful for overcoming writer’s block and adding depth to your work.
User-Friendly: Sudowrite is praised for its easy-to-use interface, with clear onboarding and helpful tool tips. It’s designed to be approachable, even for those who are new to AI writing tools.
Great for Overcoming Creative Blocks: While Sudowrite may not be able to fully write a novel for you, it excels at helping you break through creative roadblocks and offers suggestions to push your writing forward.

Sudowrite Cons:

Can Produce Nonsensical or Clichéd Content: While Sudowrite can assist with creativity, it can also generate weird or nonsensical metaphors, clichéd plots, and incoherent actions. It’s not perfect and requires human oversight to ensure the generated content is meaningful.
Controversial in the Fiction Writing Community: Sudowrite has sparked debates in the fiction writing community, with some seeing it as a tool that undermines the craft of writing. It’s often criticized for its reliance on AI and the perceived threat it poses to traditional writers.
Not a Complete Replacement for a Writer: Sudowrite is best used as an assistive tool rather than a replacement for a human writer. It’s great for brainstorming and getting ideas but cannot fully create a nuanced and compelling story on its own.
Risk of Generic Content: If relied on too heavily, Sudowrite’s suggestions may result in generic, formulaic writing. It’s essential to use the AI as a guide, not a crutch, to maintain originality in your work.

Summary: Sudowrite is an exciting and unique AI writing tool designed for fiction writers. It offers assistive features that help with brainstorming, creating characters, and adding sensory details, making it an excellent companion for overcoming writer’s block and enhancing creativity. However, it’s not without its flaws. The content it generates can sometimes be clichéd or incoherent, and it has faced criticism for its potential to devalue traditional writing. For those who embrace AI as a creative partner, Sudowrite is a fun and useful tool—just be sure to use it as a complement to your own creativity.

In addition to the AI writing tools we’ve covered, there are several other options that incorporate AI features or offer useful text generation capabilities. Here are some other tools to consider:

Every Chatbot (ChatGPT, Claude, Gemini):
These chatbots are surprisingly competent for generating text and assisting with a variety of writing tasks. They offer a free version, making them accessible and easy to try out for generating quick content or brainstorming ideas. However, they may lack some of the specialized tools offered by dedicated writing platforms.
Document Suites (Microsoft Office, Google Workspace):
Both Microsoft and Google have integrated AI tools into their office suites. While most of these features are designed for enterprise users, they can still be valuable for anyone using tools like Microsoft Word or Google Docs. Features include text generation, grammar checking, and content optimization tools.
Wordtune and Grammarly:
Both tools are focused on improving and refining your writing rather than generating it. Wordtune offers suggestions for rewriting sentences and improving clarity, while Grammarly provides grammar checking, style suggestions, and more. They are particularly useful for refining AI-generated content.
Notion AI and Coda AI:
Both Notion and Coda are note-taking and workspace apps that have integrated AI tools. Notion AI can assist with generating content, organizing notes, and summarizing information, while Coda AI enhances document creation and collaboration. These tools are excellent for users who work in these platforms and want to streamline their workflow.
Surfer and Frase:
These AI-powered SEO tools help you optimize your content for search engines. Surfer and Frase focus on keyword research, content optimization, and creating SEO-friendly articles. While they may not specialize in text generation, they can significantly enhance your writing process by improving its search engine visibility.
Email and Texting Apps with AI Features:
Many email apps, texting apps, and other productivity tools are integrating AI to help with composing emails, text messages, and social media posts. These tools often offer automatic text generation, tone adjustments, and content recommendations to help you communicate more effectively.

Key Takeaways:

AI writing tools are becoming ubiquitous across various apps and services, from chatbots to document suites.
Many tools provide free trials or free versions, making it easy to experiment and find the one that best fits your needs.
Tools like Wordtune and Grammarly focus on editing and enhancing writing rather than generating it from scratch, making them valuable for refining your content.
Specialized tools for SEO, email, and text generation are also becoming more prevalent, offering additional functionalities for specific needs.

Overall, as AI becomes more integrated into various apps, the possibilities for using AI writing tools will only continue to grow. Try different options to see what works best for your content creation and workflow.